Scientist ‘E' 
Extension Training and Communication


Email:   gmsubbarao@yahoo.com

Email:  gmsubbarao@ninindia.org

Contact:  +91-40-27197321

Brief Profile

Has a PhD in Health Communication from University of Hyderabad. He was ICMR International fellow at the Johns Hopkins Bloomberg School of Public Health, Baltimore USA in 2013. Was an international invitee in the Summer School of Risk Communication at Technology University of Dresden, Germany in 2016 and International Union of Nutrition Sciences (IUNS) Workshop on Capacity and Leadership building in Nutrition Sciences in National Institute of Nutrition and Health, Tokyo, Japan. His research interests are in health, nutrition and food safety communication with special emphasis on social, behavioral and cultural aspects of communicative processes. His research and praxis have been integrating translational communication science with community-based approaches to promote health and nutrition.

He scripted and directed educational films on nutrition, food safety and health alongside developing many communication material. He conducted over 250 nutrition and health awareness programs for schoolchildren, women’s groups, industry, academics and other stakeholder groups. He co-ordinated the activities of the Secretariat of World Health Organization’s (WHO) Southeast Asia Nutrition Research-cum-Action Network of 11 member countries and edited the half-yearly newsletter of the Network from 2004-2012. He teaches nutrition communication to various regular and adhoc training programmes of the institute and serves as a guest faculty and resource person in Communication for training programmes at various prestigious institutes and Universities.

Prior to joining NIN, he served in various capacities in TV, Press and Advertising.

Total publications: 61 (54 in indexed Journals + 7 in non-indexed journals); Publications in the last 10 years
  1. Banerjee P, Damayanthi K, Mendu VVR, Gavaravapu SM*. Calorie counting smart phone apps: effectiveness in nutritional awareness, lifestyle modification and weight management among young Indian adults. Health Informatics Journal, 2019 (https://doi.org/10.1177/1460458219852531) Ahead of print
  2. Sabbithi A, Naveenk Kumar R, Gavaravarapu SM, Balakrishna N, Vemula SR. Safety of cooked foods in home and street vended conditions beyond 2 hours: relevance of ‘safe storage temperature’ message from WHO’s 5 keys for safe food in India. International Journal of Food Safety, Nutrition and Public Health (In press)
  3. Gavaravarapu SM. Nutrition Communication – Rhetoric and Reality. Indian Journal of Medical Research. 2019; 149(3): 333-344
  4. Konapur A, Krishnapillai M, Nagalla B, & Gavaravarapu SM*. A sequential, exploratory, mixed-methods approach for development and validation of a context-specific knowledge, attitude and practice questionnaire on micronutrients for literate mothers of school-age children. Public Health Nutrition, 2019; 22(11): 2120-2131. doi:10.1017/S1368980019000521
  5. Gavaravarapu SM and Hemaltha R. Food for thought - Thought for food: Mahatma’s views on nutrition, controlled and balanced diets. Indian Journal of Medical Research. 149(7):119-127. (Invited article for special issue on Gandhi and Health @150)
  6. Gavaravarapu SM, Hemalatha R. National Institute of Nutrition: 100 years of empowering the nation through nutrition. The Indian journal of medical research. 2018 Nov;148(5):477-487
  7. Banerjee P, Gavaravarapu SM*. Wellness programmes in the workplace in India. The Lancet Public Health. 2018 Nov 1; 3(11):e515.
  8. Dey K, Gavaravarapu SM*, Bannerjee P, Balakrishna N, Sudershan RV. Food scares propagated by Media and their Impact on Consumer Perception of Food safety and consumption pattern. Journal of Content, Community & Communication, 2018; 8(4): 1-7
  9. Aiswarya R, Sudershan RV, Rao MVV, Konapur A, Gavaravarapu SM*. Perceptions and Practices Related to Consumption of ‘Energy Drinks'. The Indian Journal of Nutrition And Dietetics, 2018, 55(4):412
  10. Hedaoo R, Gavaravarapu SM. Rhetoric and Reality of Nutrition Promotion through Entertainment Education-A Review of Research from Last Six Decades. Indian Journal of Public Health Research & Development. 2017 Oct 1;8(4).
  11. Gavaravarapu SM*, Saha S, Vemula SR, Mendu VV. Read-B4-U-Eat: A Multi-component Communication Module to Promote Food Label Reading Skills Among Adolescents in India. Journal of Nutrition Education and Behavior. 2016 Sep; 48(8):586.
  12. Gavaravarapu SM*, Konapur A, Saha S. Role of education and communication interventions in promoting micronutrient status in India–what research in the last two decades informs?. Journal of Communication in Healthcare. 2017; 10(4)
  13. Surpur S, Hedaoo R , Gavaravarapu, SM. (2017). Environmental pressures: stress as a culpable factor affecting dietary choices among adolescents. Indian Journal of Applied Research. 2017 vii. 763-766.
  14. Nalam A, Gavaravarapu SM, Kodali V, Dharmapuri RR. Pictorial Learning and Visual Imagery-Based Activity Methods in Nutrition Education for Primary Schoolchildren in India. Journal of Nutrition Education and Behavior. 2017, 49(3); pp.264-267
  15. Sabbithi A, Reddi SL, Naveen Kumar R, Bhaskar V, SubbaRao G M & Vemula SR. Identifying critical risk practices among street food handlers. British Food Journal, 2017; 119 (2); 390-400.
  16. Bhaskarachary K, Vemula SR, Gavaravarapu SM, Joshi AK. Traditional Foods, Functional Foods and Nutraceuticals. Proceedings of the Indian National Science Academy, 2016: 82 (5); 1565-1577.
  17. Reddi SL, Kumar RN, SubbaRao GM, Rao MV, Sudershan RV. (2016). Bacteriological quality of drinking water at point of use and hand hygiene of primary food preparers: implications for household food safety. Journal of Water Sanitation and Hygiene for Development. 2016 Jun 1; 6(2):224-30.
  18. Yella R, Kumar RN, Vemula SR, Nagalla B, Gavaravarapu SM*. Food Safety in Domestic Refrigerators-A Mixed Methods Study to Identify Key Messages for Promoting Safe Storage Practices among Households. The Indian Journal of Nutrition and Dietetics. 2016 Mar 1;53(1):1-4.
  19. Gavaravarapu SM*, Rao KM, Nagalla B, & Avula L (2015). Assessing Differences in Risk Perceptions About Obesity Among “Normal-Weight” and “Overweight” Adolescents–A Qualitative Study. Journal of Nutrition Education and Behavior. 2015. 47(6):488-97.
  20. Gavaravarapu SM, & Nair KM. From farm to plate & beyond-A culture & context sensitive perspective for food safety. The Indian journal of medical research, 2015; 141(4), 377.
  21. Konapur A, Gavaravarapu SM, Gupta S, Nair KM. Millets in Meeting Nutrition Security: Issues and Way Forward for India. Indian Journal of Nutrition & Dietetics, 2014; 51(3):306-321.
  22. Maheshwar Mekam, Gavaravarapu SM, venkaiah K, Raghunatha Rao D. The quality of nutrition research reporting by leading daily newspapers in India. Journal of Media and Communication Studies, 2014; 6(6):92-98.
  23. Boddula S, Sudershan RV, Balakrishna N, Saha S and Gavaravarapu SM*. Food Risk Perceptions of Women in Rural and Urban Households- A Study in India. European Journal of Nutrition & Food Safety, 2014, 4(4): 380-391
  24. Gavaravarapu SM* and Pavarala V. Communicating Nutrition in Community Settings- Case Studies in Critical Examination of Institutional Approaches in India. Journal of Creative Communications, 2014, 9(1):23-48.
  25. SubbaRao M Gavaravarapu, Smith KC, Rimal RN. A case for refining the WHO Global Strategy on Food Safety: Perspectives from India. The Lancet Global Health, 2013, 1(5): e254-e255.
  26. Vemula SR, Gavaravarapu SM, Rao MVV, Mathur P, Laxmaiah A. Knowledge and Practices of Using Food Label Information Among Adolescents Attending Schools in Kolkata, India. Public Health Nutrition, Available online first: doi:10.1017/S1368980013002231
  27. Saha S, Sudershan RV, Rao MVV and Gavaravarapu SM*. Knowledge and Practices of Using Food Label Information Among Adolescents Attending Schools in Kolkata, India. Journal of Nutrition Education and Behavior., 2013; 45(6): 773-779.
  28. Gavaravarapu SM. Knowledge Translation—Some Perspectives for Nutrition Education and Communication. Journal of nutrition. Journal of Nutrition Education and Behavior, 2013; 45(4): e5-e5.
  29. Gavaravarapu SM. Group Quiz: A Tool for Nutrition Education and Self-assessment. Journal of Nutrition Education and Behavior, 2013; 45 (4): 32-35.
  30. Gavaravarapu SM, Sudershan RV, Laxmaiah A. Food labeling in india-a study on current scenario of regulation, compliance by industry and consumer perceptions. Annals of Nutrition and Metabolism, 2013; 63:828. (Abstract)
  31. Maheshwar M, SubbaRao GM, Rao DR. Evaluation of nutrition and reports based on research studies in popular Indian newspapers. Annals of Nutrition and Metabolism. 2013: 63 (Suppl. 1); 841. (Abstract)
  32. Sudershan RV, SubbaRao GM, Rao MVV, Sivakumar B & Polasa K. Mapping priorities for promoting food safety in Indian households through development and validation of integrated scores based on key determinants. Annals Nutrition and Metabolism, 2013, 63 (suppl 1). (Abstract)
  33. SubbaRao GM, Vijayapushpam T, Venkaiah K and Pavarala V. Quantitative and qualitative analysis of nutrition and food safety information in school science textbooks of India. Health Education Journal. 2012: 71(6); 725-735
  34. SubbaRao GM. Knowledge sharing and knowledge translation – New perspectives in communication for dietetics. Journal of Indian Dietetic Association. 2012; 36S: 36-37.
  35. Subba Rao GM. Nutrition communication thus far and further – A critical examination of research and practice. Indian Journal of Science Communication. 2009; 8(2): 3-13
  36. SubbaRao GM. Quiz as a method of Nutrition Education and Communication. Journal of Indian Dietetic Association. 2011; 35S: 75-76.
  37. SubbaRao GM, Sudershan RV and Sesikeran B. Regulation of Junk Food Advertising and Marketing – Will it work in India? Indian Food Industry. 2011: 30(5 & 6): 21-24.
  38. Vijayapushpan T, Antony GM, Subba Rao GM, Raghunatha Rao D. Nutrition and health education intervention for student community: topic-wise assessment of impact using non-parametric test. Public Health Nutrition. 2010:13(1); 131-136.
  39. SubbaRao GM and Vijayapushpam T. Nutrition education for student-volunteers using televised folkdance form. Journal of Nutrition Education and Behaviour. 2009: 41(6); 436-437.
  40. Sudershan RV, Subba Rao GM, Kalpagam Polasa. Women and food safety – Some perspectives from India”. Regional health Forum - WHO Southeast Asia Region. 2009:13(2); 11-13.
  41. SubbaRao GM, Sudershan RV, Pratima Rao, Vishnu Vardhana Rao M and Polasa K. Focus group studies on food safety knowledge, perceptions and practices of school-going adolescent girls in South India. Journal of Nutrition Education and Behaviour. 2009: 41(5); 340-346.
  42. SubbaRao GM, Sudershan RV and Polasa K. Identifying critical issues and suitable approaches for food safety communication in India - Inferences from a nation-wide study. Annals of Nutrition and Metabolism. 2009: 5 (Suppl.1); 163 (Abstract)
  43. SubbaRao GM, Brahmam GNV, Nandi BK, Haider R, Abikusno N and Nishida C. Issues concerning implementation of inter-sectoral food and nutrition plans and policies in Southeast Asian countries. Annals of Nutrition and Metabolism. 2009: 5 (Suppl. 1); 263 (Abstract)
  44. Sudershan RV, SubbaRao GM, Vishnu Vardhana Rao M and Polasa K, Food safety awareness, practices and enabling assets in India - a nationwide needs assessment study. Annals of Nutrition and Metabolism. 2009: 5 (Suppl. 1); 8 (Abstract)
Total number of books and book chapters: 10 ; Chapters in Books
  1. SubbaRao M Gavaravarapu. Of bulging bellies and slimming TVs: Television and nutrition transition in India. In: Ravindra K Vemula & SubbaRao M Gavaravarapu (Eds.). Health Communication in the changing media landscape: Perspectives from developing countries.2016. London: Palgrave MacMillan (in press)
  2. SubbaRao M Gavaravarapu. Nutrition Communication. In: Bamji MS, Brahmam GNV and Krishnaswamy K (Eds.). Textbook of human Nutrition. Fourth Edition, Oxford and IBH Publishing, New Delhi, 2015 (In press)
  3. SubbaRao M Gavaravarapu. Nutrition Education and Communication―A Critical Examination of Research and Practice in India. In: Ngwainmbi EK (Ed.). Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries. Lexington Book. 2014, 71-88.
  4. SubbaRao M Gavaravarapu. Changing Food and Nutrition Priorities in the Public Health Agenda of India―An Historical Perspective. In: Ngwainmbi EK (Ed.). Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries. Lexington Book. 2014, 147-162
  5. Shah K, Athe R, Vishnuvardhana Rao M.  and SubbaRao GM. Micronutrient Malnutrition – An assessment of functional and economic consequences on India’s development and future productivity. In: Somayajulu UV, Raju SS, Prakasam (Eds.) Social Inclusion and Women Health Perspectives and Issues.2013;299-322.
  6. Sudershan RV,Subba Rao GM and Polasa K. Making Hyderabad the Street Food Capital of India – A Strategy. In: Sculpt your City (2011). Hyderabad: Foundation for Futuristic Cities. 175-187p.
  7. SubbaRao GM, Vijayapushpam T, Pavarala V., Communication Nutrition Through School Science Curricula – A content Analysis of Textbooks. In: Somayajulu UV, Prakasam CP, Audinarayana N, Vaidyanathan KE (Eds.) Health, Poverty and Human Development – Perspectives and Issues. Indian Association of Social Sciences and Health. New Delhi, India: Global Research Publications, 2011: 396-412.
  8. SubbaRao GM, Nutrition Communication. In: Bhaskarachary K, Sudershan RV and SubbaRao GM (Eds.)Concepts and Skills for Practical Dietetics. Hyderabad: AP Chapter of the Indian Dietetic Association. 2010: 86-95p.
  9. SubbaRao GM, Sudershan RV, Polasa K. “Women and Food Safety”, In: Prakasam CP, Vaidyanatha KE, Somayajulu UV, Audinarayana N (Eds.) Health, Equity and Human Rights. Mumbai: Serials Publications, 2010: 401-408p.
  10. SubbaRao GM, Nutrition Communication – A Public Health Perspective. In: Bhaskarachary K, Sudershan RV and Subba Rao GM (Eds.)A Handbook for Tomorrow’s Dietitians. Hyderabad: AP Chapter of the Indian Dietetic Association, 2008: 86-93p.
Books
  1. Ravindra K Vemula & SubbaRao M Gavaravarapu (Eds.). Health Communication in the changing media landscape: Perspectives from developing countries.2016. London: Palgrave MacMillan (in press)
  2. SubbaRao GM and Sesikeran B. NIN: 1918-2011 - Nine Decades of Leadership in Nutrition. National Institute of Nutrition: Hyderabad. Book released by Union Minister for Health and family Welfare during ICMR centenary year celebrations in New Delhi on 15th November 2011.
  3. Bhaskarachary K, Sudershan RV and SubbaRao GM (Eds.) A Handbook for Tomorrow’s Dietitians. Hyderabad: AP Chapter of the Indian Dietetic Association. 2008.
  4. Bhaskarachary K, Sudershan RV and Subba Rao GM (Eds.) Concepts and Skills for Practical Dietetics. Hyderabad: AP Chapter of the Indian Dietetic Association. 2010.
Awards and Honours
  1. Silver Author Recognition Award for high frequency and excellence in manuscripts from Journal of Nutrition Education and Behavior (Elescier Journal with IF: 2.865)
  2. VN Patwardhan Prize 2014 from Indian Council of Medical Research (ICMR), for exemplary contribution to nutrition research by a young scientist. Received from Hon’ble Minister of State for Health and Family Welfare, Govt. of India
  3. Invited as International Participant to the International Union of Nutrition Sciences (IUNS) Workshop on Capacity and Leadership in Nutrition Sciences organised by IUNS in Tokyo, Japan in March 2017 
  4. Fellowship as an international participantat the International Summer School on Risk Communication at Technology University of Dresden, Dresden, Germany in October 2016. 
  5. ICMR (Indian Council of Medical Research) International Fellowship for Young Scientists 2012– 3 month tenure at Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. Jan – April 2013
  6. Awarded IAMCR Young Researcher Grant 2013, to chair a session and present a paper at the Conference of International Association of Media and Communication Research (IAMCR) at Dublin, Ireland in June 2013.
  7. IAMCR Travel Grant Award 2010from the International Association for Media and Communication Research (IAMCR) at the IAMCR 2010 Conference in University de Minho, Braga, Portugal; July 2010.
  8. Platinum City Strategist Award 2009from Foundation for Futuristic Cities, Hyderabad for developing a strategy on streamlining street food vending in Hyderabad.
  9. Young Scientist Travel Grant Awardfrom the organisers of the 19th International Congress of Nutrition, 4-9th October 2009, Bangkok, Thailand.
  10. JN Bose Memorial Awardfor Community Nutrition – 2008 from the Indian Dietetic Association.
  11. Young Scientist Awardin Community Nutrition from Nutrition Society of India in 2004
  12. Young Investigator’s Grantto attend 18th International Congress of Nutrition in Durban, South Africa, Sept. 200
Recognitions
  • Elected as Chair, Health Communication Working Group, International Association of Media and Communication Researfh (IAMCR) for a 4 year term – 2019-2023
  • Chair, Health Communication & Change Working Group of the International Association of Media and Communication Research (IAMCR) (2015- 2019)
  • Treasurer, Nutrition Society of India (NSI) for 4 year term 2015-2019.
  • Asian Editor for American Journal of Health Behavior since 2013 (Impact Factor – 1.176)
  • Served on the Board of Editors for the Journal of Nutrition Education and Behavior (2011- 2018).
  • Serving as Review Editor for ‘Frontiers in Communication’ Journal, 2016- till date
  • Served on the Review Board of the American Journal of Health Behavior in 2012-13
  • Edited the bi-annual newsletter of the WHO Southeast Asia Nutrition Research-cum-Action Network – SEA NETWORK (2004-2012).
  • Member of the National Executive Committee of NSI (2011-2016).
  • Expert member in the Working Group on Communication and Education of the inter-agency group on Micronutrients constituted by Indian Council of Medical Research (ICMR), Indian Council of Agriculture research (ICAR), Department of Biotechnology (DBT) and , Department of Science & Technology (DST) etc 2013
  • Expert member of the Working Group II on Nutraceuticals, Functional Foods and Special and Nutritious Foods of the Food Safety and Standards Authority of India (FSSAI) 2014-16.