DR. M.MAHESHWARM.C.J., LL.B., M.Com., M.A (English)., M.Phil., Ph.D.
Scientist ‘E’ & Head
Extension & Training
Dr. Mekam Maheshwar possesses 32 years of experience in mass media, journalism, public relations, nutrition communication & research. He is involved in translation of nutrition knowledge into public health domain by dissemination of information. He explores optimum possibilities for propagating nutrition knowledge to raise awareness levels of the people through mass media. He obtained Doctor of Philosophy (PhD) on the topic “Influence of mass media on teenagers’ diet and health-related behaviour”. In addition, he possesses post-graduate degrees in (i) Communication & Journalism (ii) Law (iii) English literature and (iv) Commerce. He published 11 research papers in different international peer reviewed journals. He authored book titled “Mass Media and Health Communication in India” published by German-based LAMBERT academic publishers and a chapter titled “The Report of a Comparative Analysis of Nutrition Science Coverage by Popular Indian Daily Newspaper” in the book entitled Arts and Social Studies Research. In addition, his articles on current trends in nutrition appeared in national and international daily newspapers and YOJANA magazine. To propagate nutrition knowledge, he produced several short films and was telecast in television channels. He began his career as Journalist and worked as Senior Reporter/ Senior Sub-Editor in EENADU ETV group for 13 years, followed by 5 years tenure in Indian Railways as Public Relations Officer.